Even before I tried anything from Beautycounter—the California-based personal care brand specializing in safe, non-toxic products—I was already impressed.
Back the spring, I interviewed founder Gregg Renfrew for the brand's launch in Canada (they've held it's place in the US since 2013), and learned about her goal of getting cleaner cosmetics in more people's hands.
While the products aren't necessarily natural, they're free of harmful chemicals, and boast chic packaging that wouldn't look out of place at any high-end department store. I also appreciate Beautycounter's transparency on ingredients. Their Ingredients Glossary explains what's in each product, and why (because "scientists shouldn't be the sole ones able to decipher the label on a cosmetics bottle"). There's also a "Never List" of the no-no things that you'll never find within their formulas.
So how can the products compare well? Now that I've had the opportunity to try a selection of their makeup and skincare, my full report is below!
Beautycounter Lip Gloss
The Lip Gloss is non-sticky, super-shiny and extremely moisturizing. It comes in seven shades; I tried three: Peony, a red, Dahlia, a mauve with pink undertones, and Buff, a nude. Although there's not a large amount of colour payoff, I really like how these feel on the lips, and the high-shine texture is really pretty.
Beautycounter Purifying Charcoal Mask
The Purifying Charcoal Mask is a clay and charcoal face mask that absorbs oil and draws impurities out from the pores. This could be ideal for oily or congested skin—or, if you're into multi-masking, you can use it to your T-zone and put an alternative mask in your cheeks. It has a steamy texture and you're meant to leave it on 10 minutes; by the period, it's dry, but easily comes off with water.
Beautycounter Charcoal Cleansing Bar
The Charcoal Cleansing Bar is a non-drying, sulfate-free soap that's claimed to absorb impurities (thanks to the charcoal powder). I'm not sure about that, since it's not on your skin for higher than a couple of seconds, but I appreciate that it doesn't leave my face feeling tight, like other bar soaps do. In the event you're wondering, it lathers clear, not black—which means you don't have to concern yourself with making a mess in your sink!
Beautycounter Citrus Mimosa Body Bar
The Citrus Mimosa Body Bar is a finely milled bar soap with a subtle, refreshing scent. It's also sulfate-free and high in shea butter, so that it won't dry up your skin. If you're buying high-quality soap which will last a long time in your shower detail, this is a great option!
Conclusion
So there you have it—the lowdown on everything I've tried up to now from Beautycounter !
All in all, I think the products are great quality, although the cost points are high (on par with luxury cosmetics). The makeup I reviewed here ranges from $36 to $51 Canadian, for instance, and the skincare from $30 to $55.
However, if you're like me and concerned about harmful ingredients, the safety profile makes them worth it—not to mention the gorgeous textures and packaging. Tell me...
